Month: April 2010
HelpMe.com
Our first webinar, HelpMe.com, will be uploaded soon. This presentation has been given several times for various divisions of the of the MGMA (Medical Group Management Association) across the country. It’s a complete guide to online marketing for hospitals and group medical practices.
Most Important & Least Followed Rule: Measure Results
One of the most infamous sayings about advertising is, “Half of my marketing money is wasted. The problem is I don’t know which half.” Somebody should have fired the guy who said that.
The truth is, you need to know which half (or quarter or eighth) is working for you. Another truth: there’s really no reason you can’t know. That’s not to say measuring results is easy, but it is a must. Read on, and you’ll forever avoid being one of the non-measuring masses.
Featured Before & After: Legal Aid Direct Mail Campaign
Instead of endless statistics, we used an emotional appeal, cut 80% of the text, overhauled the graphics and used a softer and thicker paper stock to give the message more impact.
Result: 20% increase in donations.
Front Cover:
Inside:
Back:
