Month: March 2013

These days it seems like the Internet is taking over the entire shopping experience. Black Friday has waned in favor of Cyber Monday. Coupon clipping no longer requires a newspaper subscription, and Groupon makes even coupons somewhat obsolete. The Internet has not spared any industry, including the housing industry. People shop and compare homes online through websites like Zillow and through those owned by real estate companies. Apartment complexes and retirement communities are not exempt from the Internet shopping sensation. A great website from our Jacksonville web design experts for an apartment or retirement community could mean few vacancies and a higher rent. A poor website could leave your community lagging behind the competition.

What makes a great website for an apartment or retirement community? Like other websites, your community website should be clearly designed, not too cluttered, and very user friendly. Think about who your residents are, and what kind of residents you want to attract. Is your community near a college or university? Perhaps you should go with a trendy design for your website and emphasize fun amenities and the proximity to school and nightlife. Are your residents mainly senior citizens? Larger text, combined with more pictures, and ease of navigation should be among your primary concerns.

Next, work with your experts in Jacksonville web design to think outside of the box. What features would your residents like to see on your website? Everyone looks at the floor plans of each unit, but how can you be better than your competition? Would your potential residents like a feature where they can place their furniture to make sure it fits? Consider also keeping your website updated in real time when apartments come available. Most importantly, just like any other business, a community has a style and personality. Make sure that style and personality are apparent from your website.

Designing and maintaining a website can be hard work, and the best websites are designed and maintained by experts. Here at Spark, our Jacksonville web design experts are waiting to help you! We will work hand-in-hand with you to customize your website for your residents and business model. Call or click here for a consultation today!

Everyone knows that your friendly, neighborhood advertising agency can produce video advertisements for your business, along with the print ads, stationary, business cards and the rest of the trappings of a successful business. What you may not know is that our experts in video production Jacksonville can do much more than a simple ad spot.

What other kinds of videos do you need for your business? Think creatively! Do you advertise on the Internet with pop-up ads, sidebar ads, or header ads? Think about going to a video instead of a still frame. If a picture is worth a thousand words, a video is worth hundreds of pictures. Remember that movement catches the eye and draws the attention, adding still more value to the video as an advertising tool. It is easy to ignore a static ad on the side of a window, or click out of a pop-up without really looking at it when it is just a still frame. Once you catch the customer’s eye, you can impart your message, and hopefully, get a new consumer.

Do you have a website? Think about how much information you can provide if you use videos in place of text. Of course, having a website that is nothing but videos may not be the best idea for your business, so you should consult with our video production Jacksonville experts to create a strategy for getting the most out of your digital space.

How do you train your employees? In most industries, training is an ongoing phenomenon, requiring hiring teachers, or paying another employee to teach instead of doing their normal job, reserving classrooms, and paying all of your trainees to attend lecture after lecture. Some of those expenses are unavoidable, but you may be able to cut costs by creating video training that can be used over and over, without the expense of hiring a teacher each and every time.

There are myriad ways you can use video production Jacksonville to help your business grow and reduce overhead. Call or click here to talk to one of our experts about how video can impact your business for the better.

February is a month of moments. The more romantic moments are most prevalent during Valentine’s Day celebrations, but there are also moments to remember the birthdays of Abraham Lincoln and George Washington. Ash Wednesday also falls in February, as does the Jewish holiday of Purim. As holidays and memorial days pass, however, the moment passes with them. Turning your business or product into a moment with our experts in video production Jacksonville can create a much more lasting impression that keeps you ahead of your competitors in the customers’ minds.

Kodak is among the first companies to use an effective advertising campaign to make their business a moment. They were aware of the fact, and even made it their slogan (“It’s a Kodak Moment”). Kodak focused on the idea of a moment as a memory that could be preserved for all time with their cameras and film. Even though film has long been surpassed by digital photography, everyone still knows about Kodak as they create and preserve their own moments.

Jewelry stores quickly discovered how they, too, could create a moment. Kay Jewelers and Jared, the Galleria of Fine Jewelry, crafted their advertisements around more romantic moments, the giving of fine jewelry to your loved one. The moment created is one fondly remembered every time a person wears Kay or Jared jewelry, sees their stores, or opens one of their velvet boxes.

Facebook took the idea of a moment to social media. People use both Facebook and Twitter to tell the world, or at least their 10,000 friends, about the myriad moments in their lives, ranging from a change in relationship status, to the funny thing their boss or teacher said in class, to simply what they are doing at the time. In fact, one of the biggest purposes of social media, such as Facebook and Twitter is to find out what your friends are up to at this moment.

Do you want your business to be associated with a moment? Any product or service can be a moment with the right ad. The perfect advertisement will require brainstorming ideas with a great team and experts in video production Jacksonville to put that moment into the hearts and minds of the consuming public. Here, at Spark, we have the team you need to create the perfect moment for your business. Call or click here now to see what our video production Jacksonville experts can do for your business!

Globalization is changing the way we do business. We communicate with people on the other side of the globe instantaneously; it is common for a single business entity to have offices or stores in multiple countries around the world. And the Internet is one of the greatest catalysts of the era. In fact, it is more common to start shopping online than in stores, due to the ease of price and product comparison.

So what does this mean to you? If you don’t have a website for your business, it is time to create one. If you already have a website, you should take the time to update your website and reconnect with your current client base by better addressing their needs. What are your customers’ needs? Some things vary business to business and market to market, but some of the needs transcend the entire marketing world. As coupon clipping becomes a national trend, offering printable coupons on your website may drive additional traffic to the site, and into your business. Additionally, nothing turns a customer away like an unattractive, out of date, or complicated website. That’s where Jacksonville web design through Spark can help. We have a staff of experts in Jacksonville web design who will work with you to set up the perfect website for your clients’ needs and desires.

Do you want to expand your business? You can reach a broader customer base in the international market by offering a complete and easy-to-use online shopping experience. Customers love to shop on websites that are efficient and easy to navigate. The fewer the clicks needed to search for a product, add it to the cart and pay, the more likely you are to gain repeat customers, especially since your product is the best in the market. Your Jacksonville web design experts at Spark can create a simple, cost-efficient shopping mechanism to your business’s website that your customers will love.

Don’t worry if you don’t have a staff web designer because we at Spark are at your service! We are a full-service advertising agency, and our staff includes Jacksonville web design experts, as well as the people to address your other advertising needs in one place. Click here to get started on your new website today!