Pintrest.com is the new must-see site. It launched in March 2010 and less than a year later set the record for being the fastest site in history to break through the 10 million unique visitor mark. If you haven’t tried Pinterest, you should. The site is a great tool to discover new and interesting things about subjects you’re passionate about about. But with all those eyeballs on Pinterest, the question becomes is there a way you should be using it to market your business?
Pinterest is basically an online bulletin board that automatically pulls in content from various blogs, websites online stores and more based on the user’s interests. If you like something, you can re-pin it for your friends to see. So what are the chances Pinterest will grab something off your website and send it out to millions of users? -Especially if what you do and what you have to say isn’t “sexy” for lack of a better term.
Well, the odds are really low if you keep your message bland and generic as so many business do with all marketing communications. Every day companies create ho-um websites and forgettable billboards, brochures and videos that don’t speak to anyone but themselves. At the end of the day, they do in fact have communications materials and so they call it a success. The fact that no one cares is an afterthought.
On the flip side there are companies that take chances, tell the story in a different way and dare to be creative. Those companies get noticed. Geico is just car insurance. How boring. Yet, their creative work transformed an entire industry. So why is it that people are anxious to pin the latest Geico commercial? They tell their message in a way people want to hear. If you deliver your message in a unique way, it might or might not appear on Pinterest but either way your overall marketing materials will be exponentially more effective.
So the lesson here is that it’s always important to stand out from the crowd in whatever you do. Whether you need video production, web design, branding or more in Jacksonville or beyond (We now have more clients outside Florida than in it) we’d love to help.