Every year, as the clock strikes midnight, nearly half of Americans are thinking about their New Year’s resolutions. People resolve to get healthier, exercise more, stop smoking, or make more money. Individuals are not the only one thinking of goals for the coming year. In boardrooms across America, businesspersons are deciding how to conduct their business in the New Year. Some of the more popular business resolution are stabilizing the balance sheet and growing or expanding the business.
What some businesspersons overlook, however, is how the right advertising campaign can propel that business plan to new heights or breathe life into a goal threatened with failure. That’s where Spark, a Jacksonville advertising agency, comes in. What is your company’s business resolution for the New Year? Is it to increase your customer base? This Jacksonville advertising agency can revamp your advertising to target a whole new demographic. Is your goal to expand your business into new areas? A Jacksonville advertising agency can promote your new lines of business and relate it to your past successes. Do you want to simply refresh the awareness of your company and outshine your competitors? Spark can design the perfect ad campaign to propel you to a greater market share.
Another way to take advantage of the tendency to set goals this time of year is to target your advertising to some of the more popular New Year’s resolutions among your consumer base. For example, the most popular resolution this year, according to an article in the University of Scranton’s Journal of Clinical Psychology, is to lose weight. It would be an obvious choice to target these people if you are the owner of a gym, a company that sells exercise equipment or programs, and weight loss supplements. But, it is also important to think outside the box. A grocery store can run advertisements on all of the healthy food they sell. Food companies can advertise the benefits of their particular product in weight loss. Even department stores could run ads depicting shopping as good exercise. We at Spark can help you find the perfect fit for your product and a popular New Year’s Resolution. Click here to get started today!