April 25, 2010 WeMarketHealthCare

Papa John’s Campaign for Better Health

Papa John’s cares about its employees. They launched an internal campaign to motivate their employees to focus on their health. Along with happier, healthier employees, Papa John’s wanted lower absenteeism, higher productivity and lower insurance premiums. Spark helped them create the campaign idea, which included this memorable logo. Here’s what Papa John’s had to say…

“Papa John’s embarked on a plan to formalize our wellness
  program. We knew that branding our program was an important step to
  ensure immediate recognition of Papa John’s wellness initiatives. SPARK took the time to understand our business and culture in order to design a wellness logo that would capture both the spirit of Papa John’s and wellness. SPARK provided numerous designs, walked us through the options and customized modifications as we requested. We
  are pleased with the final logo we selected and it continues to generate
 many positive comments.”

Brenda Miles
Papa John’s International